PRESS
“YouTube’s Best Ads 2024” by Forbes
"A Year on YouTube: Great Ads of 2024" by YouTube Advertisers
“Best Film of the Week” by Lürzer's Archive.
“There’s Nothing but Love in This Song Written for... a KitchenAid Dishwasher?” by Little Black Book
“Watch: KitchenAid used a real user review to write a love song for its dishwasher” by Campaign US
Hi there!
I’m Alaina — a copywriter* turned creative director with over a decade of experience building brands, empathetic teams and big ideas that actually work.
I’ve led award-winning campaigns, relaunched a 100+ year old brand and built an in-house agency from the ground up.
What really gets me excited? Platforms. Frameworks. Tools that make the creative product work smarter and harder across the funnel. As a highly strategic and business-minded creative, I'm always looking for the why behind a killer idea. Because “we thought it was cool” doesn’t do it anymore.
I’m a podcast enthusiast, novice film critic and bonafide cat lady. Outside of work you can find me at my art studio playing with textiles or going on an adventure in the mountains.
Let’s work together!
acafricano@gmail.com
*Before I was a copywriter I was a graphic designer, photographers assistant (I shot NYFW!), production assistant and the list goes on. I’ll tell you more when we chat!
AWARDS
🏆Cannes Lions 2025
Bronze, Entertainment in Music, Original Composition
🏆Clio’s Music Winners 2024
Silver, Use of Music in Advertising, 61 Seconds to Five Minutes
Bronze, Use of Music in Advertising, Songwriting
🏆LIA 2025
Silver, Music & Sound: Original Music with Lyrics
🏆The One Show 2025
Bronze, Brand-Side/In-House: Branded Content
Merit, Brand-Side/In-House: Craft–Art Direction
Merit, Music & Sound Craft: Song
🏆The ADC Awards 2025
Bronze, Advertising, Branded Content
Merit, Craft in Writing - TV / Film / Video
Merit, Motion / Film Craft - Direction
Merit, Craft in Motion / Film - Use of Music / Song
🏆AMP Awards 2025
Best Original Song
🏆AICP Next 2025
Shortlist in Social
🏆AICP 2025
Shortlist in Original Music
🏆ANA In-House Awards 2025
Best in Show
Category Winner, Branded Content (All Teams)
Category Grand Prize Winner, Rebrand/New Product Launch (All Teams)
Category Grand Prize Winner, Significant Results
🏆 Gold REGGIE 2022
Shopper Marketing, Retailer-Specific or Omnichannel Marketing
🏆BRONZE ANA REGGIE 2022
Local, Regional or Market Specific Marketing
🏆BRONZE Effie 2022
Experiential Shopper Marketing
🏆 Bronze REGGIE 2022
Age-Targeted Marketing
🏆 Bronze Effie 2022
Multi-Brand Shopper Solution
🏆 Bronze Effie 2022
Omni-Channel Shopper Solution